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One of the most important ingredients of good skin is moisture! Skin possesses its own lubricating oil, known as sebum, but this invariably needs topping up, either because of age, a dry environment or because some areas (like the cheeks) are simply drier than others.
A moisturising primer is an essential part of a makeup routine and should be applied prior to your foundation base as it will create a smooth and even complexion in preparation for your makeup and hold it in place for extra staying power.
Apply Seventh Heaven before applying your foundation base. This cream will be absorbed quickly, smoothing the face in preparation for you makeup and holding it in place. Leave 3-5 minutes before applying your foundation so that it applies effortlessly and evenly and is sure to stay on all day.